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The Blink Test

What Is The Blink Test?

The Blink Test is a simple, powerful technique created by Colors For Success founder Ursula to help you evaluate your complete image in just five seconds. It is the fastest way to catch outfit mistakes, accessory mismatches, and makeup issues before you leave the house.

Why five seconds? Because you only have five seconds to make your best first impression. Whether you are heading to a job interview, a client meeting, a date, or a special event, The Blink Test ensures you present a polished, confident image.

How to Do The Blink Test

Everyone should make an investment in a full-length mirror. Each day, take a moment to stand in front of your full-length mirror totally dressed, including your handbag or briefcase, shoes, jewelry, and accessories.

Close your eyes tightly for the count of five, then open them.

What do you see first?

If you see your whole image with an attractive focal point, you are well dressed.
If something is out of sync with what you are wearing, it will "scream" at you. The problem will be the first thing you see.

Trust your eyes. The first thing that catches your attention is the thing that needs fixing.

What The Blink Test Reveals for Women

When you perform The Blink Test, these are the most common issues that jump out:

The proportion created with the pieces you put together
The color of your hose or shoes
Tattered shoes with scuffed heels or the wrong choice of shoes for your outfit
Colors that do not work well together
Makeup that does not match your clothes or your personal coloring
Accessories that are too large, too small, or too many for your total look
Your handbag or briefcase looking worn, mismatched, or causing bulges

Trust your eyes, and work on the area that bothers you most.

What The Blink Test Reveals for Men

Men can use The Blink Test to catch these common image issues:

A tie not ending at the right point (above or below the belt line)
A tattered belt or scuffed, unpolished shoes
A briefcase and wallet that have seen their day
Slacks that rest at the wrong mid-point
Slacks that are too short or too long
Socks that do not coordinate with your slacks
Patterns in ties, shirts, or sport jackets that are either too large or too small for your body frame

Trust your eyes, and work on the area that bothers you most.

Why The Blink Test Works

The Blink Test works because it simulates how others see you. When you look at yourself in the mirror every day, you become blind to small details. By closing your eyes and reopening them, you reset your perspective and see yourself with fresh eyes - exactly how a stranger sees you in those first five seconds.

This is why a custom color analysis is so valuable. When you know your best colors, The Blink Test becomes even more effective because your clothing, makeup, and accessories are already in harmony with your personal coloring.