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Cosmetics :: Browse by SHADE

Find your perfect color match with our Browse by SHADE collection. Every product here is organized as an individual shade page, so you can shop exactly the color you need without guessing.

Our cosmetics are specially selected for warm, cool, and neutral skin tones, with options curated for every eye color from blue and green to brown and violet. Use the filters on the left to narrow by:

  • Skin Tone: Warm, Cool, or Neutral
  • Eye Color: Blue, Green, Brown, Violet, and more
  • Cosmetic Type: Mineral Powder, Liquid, Sketch Stick™, blinc™, and more
  • Price Range

This is the ideal way to shop if you already know your color analysis results or if you are building a custom palette shade by shade. Mix and match individual blushes, eyeshadows, lipsticks, and foundations to create your perfect face.

Prefer to browse by product type instead? Visit our main Cosmetics category to see grouped products with color options on each page.

$54.00
Beige. Flesh shade of the Foundation, Liquid, Natural Vegan. Vegan liquid foundation with buildable, natural-looking coverage.
In stock

$54.00
Golden beige. Sunlit shade of the Foundation, Liquid, Natural Vegan. Vegan liquid foundation with buildable, natural-looking coverage.
In stock

$54.00
Medium beige. Toast shade of the Foundation, Liquid, Natural Vegan. Vegan liquid foundation with buildable, natural-looking coverage.
In stock

$54.00
Cream. Vanilla shade of the Foundation, Liquid, Natural Vegan. Vegan liquid foundation with buildable, natural-looking coverage.
In stock

$38.00
Medium with yellow. Almond shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Medium neutral. Beige shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Rich warm brown. Caramel shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Dark red-brown. Coffee shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Fair neutral. Cream shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Medium tan with peach. Honey shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Very fair, neutral. Ivory shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Deep with yellow. Natural Almond shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Medium with pink. Natural Porcelain shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Neutral. Nude shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Very fair. Pale shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Fair with yellow. Pale Almond shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Medium yellow-olive. Pale Linen shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Very fair with pink. Pale Porcelain shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Fair with pink. Porcelain shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$38.00
Light golden tan. Warm Honey shade of the Foundation, Mineral Powder, Loose. Pure loose mineral powder foundation with SPF 17-25. Light-diffusing, talc-free formula that improves skin while providing natural coverage.
In stock

$34.00
A silky, non-greasy makeup primer with sodium PCA, dimethicone, and vitamin E. Locks in moisture, smooths texture, and creates the perfect canvas for mineral powder foundation.
In stock

$16.00
Ergonomic eyelash curler that gently lifts and curls lashes from inner to outer corner. Calibrated pressure for a long-lasting, pinch-free curl.
In stock

$32.00
Sheer peptide lip plumper with Maxi-Lip. A natural alternative to injections that hydrates, smooths lines, and prevents lipstick feathering.
In stock

$26.00
Soft beige. Highlight shade of the GLISTEN UP! Face & Body Illuminator, Compact. Cream face and body illuminator with blendable, buildable glow.
In stock

$26.00
Soft gold. Limelight shade of the GLISTEN UP! Face & Body Illuminator, Compact. Cream face and body illuminator with blendable, buildable glow.
In stock

$26.00
Soft pink. Starlight shade of the GLISTEN UP! Face & Body Illuminator, Compact. Cream face and body illuminator with blendable, buildable glow.
In stock

$26.00
Soft peach. Sunlight shade of the GLISTEN UP! Face & Body Illuminator, Compact. Cream face and body illuminator with blendable, buildable glow.
In stock

$18.00

3.5g pot

Glitter will add glamour to any makeup on the face or body. Apply alone or over eyeshadow, lipstick or gloss. Just pat on the skin over your favorite body lotion for a long-lasting effect.

In stock

$24.00

Volumizing and lengthening black lash primer. Blinc's black lash primer builds dramatic volume and length with a true black finish, creating a solid foundation for your mascara. Enriched with vitamins and peptides to condition and strengthen lashes. Glides on effortlessly for even coverage without clumping. Cruelty-free, gluten-free, paraben-free, sulfate-free, oil-free, and fragrance-free. 5mL / 0.16 fl. oz. 

In stock

$24.00

Clean, vegan curling lash primer with tubing technology. blinc's pioneering TUBING™ technology forms flexible, water-resistant tubes that lift lashes, enhance curl memory, and protect against breakage. Enriched with castor seed oil, shea butter, and plant-based conditioners to nourish and soften. Wear alone for a soft, curled natural look or under any mascara for amplified lift, volume, and fullness. Ideal for sensitive eyes and contact lens wearers; helps counter dryness from lash lifts, tints, and lamination. Cruelty-free, vegan, paraben-free, sulfate-free, talc-free, and fragrance-free. 7.97mL / 0.27 fl. oz.

In stock

$98.00

0.17 oz

With Peptides, Resveratrol and Hyaluronic Acid
Alternative to Expensive “Latisse” Prescription-Only Customers

TO USE:

Using applicator brush, apply to the upper lash line and lower lash line of your eye. The formula is slightly gelled to prevent product from running into the eye area after application. After application, the gel should dry quickly. Allow the product to dry before using makeup or mascara. You will notice that mascara will glide easier on your lashes after application of the Lashurious Lash Lengthener. To see quicker results, use morning and night after cleansing your face. Using this product daily will give you a consistent thick lash line.

BENEFITS:

  • high-powered anti-oxidant fruit blends
  • anti-aging peptides and hyaluronic acid
  • lengthens and boosts thin or damaged lashes
  • improves and conditions your natural eyelashes for a fuller and more youthful lash line
In stock

$28.00
Lightweight liquid lip primer that smooths fine lines, prevents feathering, and extends lipstick wear for neutral, cool, and warm undertones.
In stock