Create everything from subtle daytime definition to dramatic evening looks. Our Eye collection features mineral eyeshadows in loose, pressed, glaze, and pudding finishes, waterproof liquid and pencil eyeliners, the refillable Sketch Stick system, cake liner, mascara, lash primer, and eye brightener. Prime, define, and finish with formulas that last all day.
Eye makeup is where you can be most creative, from a simple line of eyeliner to a full smoky eye. The key to eye makeup that lasts is layering: primer first, then color, then definition. Each step builds on the last for crease-free, all-day wear.
Mineral eyeshadows come in four finishes. Loose mineral powder offers the most pigment and is ideal for building intensity. Pressed compacts are convenient for travel and touch-ups. Glaze eyeshadows provide a glossy, wet-look finish. Pudding eyeshadows are creamy, blendable formulas that work well as a base or standalone color. Priming with SensationalEyes or EyeLights primer first prevents creasing and extends wear time.
For eyeliner, the options range from precision liquid to soft cake. The blinc Eyeliner Liquid and Ultrathin Pen deliver sharp, waterproof lines that will not smudge or fade. The refillable Sketch Stick Eyeliner Pencil provides a sustainable option with replaceable refills. Cake Eyeliner Compact is a classic, professional-grade formula that you apply with a damp brush for precise, controlled lines.
For lashes, blinc Mascara creates dramatic length and volume with a unique tube-technology formula that wraps each lash rather than painting it. Lash Primer conditions and preps lashes for mascara application, while Lashurious Lash Lengthener conditions and extends lashes over time. The Eye Brightener Waterproof Pencil brightens the inner corner and waterline for a fresh, awake look.
Our cosmetics are not tested on animals, cruelty-free, paraben-free, sulfate-free, phthalate-free, and free of GMOs. Not sure which eye colors complement your coloring? Learn more about Color and Style consulting to discover your best palette.
