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Cosmetics :: Browse by SHADE

Find your perfect color match with our Browse by SHADE collection. Every product here is organized as an individual shade page, so you can shop exactly the color you need without guessing.

Our cosmetics are specially selected for warm, cool, and neutral skin tones, with options curated for every eye color from blue and green to brown and violet. Use the filters on the left to narrow by:

  • Skin Tone: Warm, Cool, or Neutral
  • Eye Color: Blue, Green, Brown, Violet, and more
  • Cosmetic Type: Mineral Powder, Liquid, Sketch Stick™, blinc™, and more
  • Price Range

This is the ideal way to shop if you already know your color analysis results or if you are building a custom palette shade by shade. Mix and match individual blushes, eyeshadows, lipsticks, and foundations to create your perfect face.

Prefer to browse by product type instead? Visit our main Cosmetics category to see grouped products with color options on each page.

$19.50

light brown

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$19.50

blackened purple

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$19.50

blackened gold

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$24.00

navy

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$24.00

brown

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$24.00

black pearl

May be too intense for light eyes unless you like a dramatic look.

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$24.00

blackened green

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$26.00

World’s first eyeliner invented to form intense water-resistant layer of color on your skin. Solves all of the problems associated with traditional eyeliners.

  • no fading
  • no smudging
  • no clumping
  • no running
  • ideal for those with sensitive eyes as well as contact lens wearers
  • formerly known as blinc™ Kiss Me Liquid Eyeliner
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$26.00

This remarkable new eyeliner from blinc™ boasts a brush of only 0.00876mm, the most precise brush available in the cosmetics industry! This allows it to provide the thinnest, most exact line possible, allowing for unparalleled versatility.

  • cannot fade, smudge or run, even if you cry or rub your eyes
  • glides on smoothly
  • ultra fine brush provides extreme accuracy
  • create virtually any look you desire, from a thin classic line, to dramatic, winged looks
  • water proof, smudge proof and fade proof
  • no need to reapply
  • when ready, easily remove with a swipe of gentle makeup remover
  • especially beneficial if you normally find applying liquid eyeliner difficult
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$20.00

light brown

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$20.00

black

Can be too harsh on light eyes.

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$20.00

green

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$20.00

grey

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$20.00

navy

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$20.00

khaki

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$20.00

dark brown

PLEASE NOTE: Refills are no longer available in this color.

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$20.00

purple

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$20.00

deep plum

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$17.50

light brown

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$17.50

black

Can be too harsh on light eyes.

In stock
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$17.50

green

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$17.50

grey

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$17.50

navy

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$17.50

khaki

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$17.50

purple

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$17.50

deep plum

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$22.00

black

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$22.00

charcoal

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$22.00

dark brown

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$22.00

navy

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$26.00

soft beige pearl, 4.5g

Can be used as a primer for a nice sheen under eyeshadow or alone for those easy days!

EyeLights utilize the same technology as our Sensational Eyes (tm) Eye Primer formula. EyeLights Eye Primer takes eye shadow priming to the next level but with a new twist. EyeLights add a soft luminous glow on the eyelid and create the perfect canvas for long-lasting, crease-proof eye shadow. EyeLights utilize the same technology as our Sensational Eyes (TM) Primer formula, which is developed with Hibiscus Esculentus Complex, and is proven to reduce wrinkles by 26% the applied daily for 21 days.

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$26.00

soft pink-beige pearl, 4.5g compact

Can be used as a primer for a nice sheen under eyeshadow or alone for those easy days!

EyeLights utilize the same technology as our Sensational Eyes (tm) Eye Primer formula. EyeLights Eye Primer takes eye shadow priming to the next level but with a new twist. EyeLights add a soft luminous glow on the eyelids and create the perfect canvas for long-lasting, crease-proof eye shadow. EyeLights utilize the same technology as our Sensational Eyes (TM) Primer formula, which is developed with Hibiscus Esculentus Complex, and is proven to reduce wrinkles by 26% the applied daily for 21 days.

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